Примери за използване на Bid adjustment на Английски и техните преводи на Български
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Geo Bid Adjustments are available from -90% to +900%.
This allows you to set different bid adjustments for each radius.
Time bid adjustments are a key part of enhanced campaigns.
First, create a draft with your new mobile bid adjustments.
You can set campaign bid adjustments from -90% to +900% for locations.
Today's post will provide guidance on using time bid adjustments.
To add or update bid adjustments for targeted locations, follow the steps below.
With auction-time bidding, these automated tools automatically calculate bid adjustments for you.
For Target ROAS, the only device bid adjustment that can be used is -100%.
To use mobile bid adjustments, you will need to upgrade your campaigns to enhanced campaigns.
We recommend setting your most important bid adjustment type first(location, device or time).
By setting your bid adjustment to -100% for mobile devices, you will prevent your ads from being shown on phones.
AdWords provides useful information to determine which bid adjustment type is the most important one for you.
If you want to set bid adjustments for devices, you also have the option to choose an ad group.
The business addresses you link to your AdWords account can also be used for location targeting and bid adjustments.
Keep in mind that combined bid adjustments cannot exceed a 900% bid increase.
For example, suppose your ad group bid is $2.00, andthe campaign has a device bid adjustment of -50%.
Use advanced ad scheduling with bid adjustments for specific days of the week and hours of day.
For example, suppose your ad group bid is $2.00, andthe targeted location has a bid adjustment of +200%.
But how do you know if those mobile bid adjustments will help you reach your business goals?
If you have a store which is onlyopen during certain hours, time will likely be the most important bid adjustment to set first.
You can set bid adjustments for remarketing lists in your ad groups if you would like to show ads to people on these lists.
Then use the approach described above to calculate your optimum bid adjustment for your two location extension targets.
If you would like to avoid showing ads on certain devices,you can set a negative device bid adjustment.
You can create a draft of your campaign andset different mobile bid adjustments for those ad groups- without impacting your campaign.
Keep in mind that your actual CPC may exceed your max. CPC if, for example, you have enabled Enhanced CPC orif you have set a bid adjustment.
Before calculating your mobile bid adjustment, you can run an AdWords report to review your current desktop and mobile performance.
For example, if you want to use automation, but know that your mobile clicks drive value beyond online conversions, such as store visits,you can enable Enhanced CPC in combination with a bid adjustment for mobile to account for the difference in expected value per click.
Of course, you're free to change your default mobile bid adjustment and all other campaign settings after a campaign is automatically upgraded.
The TV screens device type joins computers, mobile phones and tablets in Google Ads and Display& Video 360, meaning you can tailor your campaigns for connected TVs- for example, by using a different creative orsetting a specific device bid adjustment.