Linear TV.
Programs are delivered via on-demand content and linear television broadcasts.正因为如此,人们、消费者从线性电视转向流媒体电视的速度将更快。
And because of that people consumers shift more quickly from linear TV to the streaming TV..正如Netflix股东信中总结的那样,“世界各地的消费者继续以惊人的速度从线性电视转向互联网。
As Netflix's shareholderletter summarizes,“Consumers around the world continue to move from linear television to internet entertainment at a remarkable rate.”.然而,近60%的观众现在更喜欢通过线性电视观看点播节目,这一数字自2010年以来增长了约50%。
Almost 60% of viewersnow prefer on-demand viewing over scheduled linear TV viewing, an increase of around 50% since 2010.Combinations with other parts of speech
然而,线性电视不是付费电视服务提供商的唯一价值和增长的引擎。
Yet, linear TV is not the sole engine of value and growth anymore for pay-TV service providers.Anyscreen允许提供商向客户提供可定制的线性电视,视频点播和针对每个屏幕优化的追赶内容的组合。
Anyscreen allows providers to offer their customers a customisable mix of linear TV, video on demand and catch-up content optimised for each screen.随着体育转播从线性电视到数字和社交媒体平台的迁移,线上体育观众数量增长迅猛。
With the shift from linear TV to digital and social media platforms, the online sports audience continues to grow.因为,对于大多数品牌方来说,线性电视在未来几年仍可能是最赚钱的广告媒体。
For many brands, linear TV is still likely to be the most profitable advertising media line for years to come.虽然变化最大的是16-34岁相对年轻的电视观众,但年龄较大的观众也在放弃线性电视。
Changes are strongest for 16-34s,but older viewers are deserting linear TV too.我们都是互联网电视的开拓者,正在取代线性电视的地位。
We are all co-pioneers of internet TV and, together,we are replacing linear TV.埃利奥特指出,美国电话电报公司2015年收购DirecTV时正值“线性电视市场的绝对高峰”。
Elliott pointed out that the acquisition of DirecTV in2015 by AT&T“reached the absolute high point of the linear TV market”.目前,超过半数的广告客户和广告代理商(51%)表示传统线性电视仍然是2018年广告策略的核心。
Today, over half(51%) of advertisers and agencies say that traditional Linear TV is still"core" to their 2018 strategies.埃利奥特指出,美国电话电报公司2015年收购DirecTV时正值“线性电视市场的绝对高峰”。
Elliott pointed out that AT&T's 2015purchase of DirecTV came"at the absolute peak of the linear TV market.".虽然这是一个很好的短期解决方案,但此举在逐渐侵蚀线性电视收视率方面发挥了作用。
While that was a great short-term solution,the move has played a role in the gradual erosion of linear TV ratings.在1993年对《纽约客》的介绍中,迪勒展示了对非线性电视观看习惯的先见之明,这实质上是对网飞的描述。
In a 1993 New Yorker profile,Diller laid out a prescient vision of nonlinear TV viewing habits, essentially describing Netflix.在1993年的《纽约客》简介中,Diller展示了一个关于非线性电视观看习惯的先见之明,本质上是对Netflix的描述。
In a 1993 New Yorker profile,Diller laid out a prescient vision of non-linear TV viewing habits, essentially describing Netflix.特纳已经在其基于数据的AudienceNow平台上使用线性电视更具针对性的广告。
Turner has already been using itsdata-based AudienceNow platform for more targeted ads across linear television.我们的看法是,年轻人不会在线性电视上看电视,”他说。
Our takeaway hasbeen that young people don't watch television on linear TV," he said.报告对线性电视行业发展的趋势进行了预测,并分析了未来电视广告的形势。
Our report evaluates key trends in linear TV and considers the implications for the future of TV advertising.我认为接下来的十年--它不会是关于聚合的线性电视网络或调度网络,”弗里尔说。
I think the next decade-it's not going to be about aggregated linear TV networks or scheduled networks,” Freer said.它为粉丝提供了数千个额外的直播活动,点播内容和原创ESPN的线性电视或数字网络上没有节目。
It offers fans thousands of additional live events, on-demand content,and original programming not available on ESPN's linear TV or digital networks.他们是使用线性电视最多的观众,每周花近30个小时。
They are the most prolific linear-broadcast TV watchers, consuming close to 30 hours per week.平均来说,线性电视的观众人数正在减少,但是它仍然是付费电视服务的核心产品。
On average, linear viewership is shrinking, but it is still the core product of a pay-TV service.然而,电视用户反映,数字流媒体服务商提供的广告比传统的线性电视节目广告更优质,更令人难忘。
However, TV owners say that the commercials provided by digital streaming services are better and more memorable than those found in traditional linear TV programming.OTT/互联电视和非线性电视将继续迫使广播公司/付费电视和电信运营商重新考虑其战略定位。
Traditional TV under more pressure: OTT/Connected TV and non-linear TV will continue to force broadcasters/pay-TV and telecoms operators to re-think their strategies.