traditional pay-tv
传统付费电视 traditional pay TV
传统付费电视
Roku预计近一半美国家庭将很快放弃传统付费电视 服务. Rou expects nearly half of U.S. households to soon abandon traditional pay-TV services. Rou预计近一半美国家庭将很快放弃传统付费电视 服务. Rou expects nearly half of U.S. households to soon abandon traditional pay-TV services. 由于“掐线”原因,传统付费电视 订阅量将下降1000万至8000万。 Due to cord-cutting, traditional pay-TV subscriptions will fall by 10 million to 80 million. 由于“掐线”原因,传统付费电视 订阅量将下降1000万至8000万。 As a result of cord-cutting, traditional pay-TV subscriptions will fall by 10 million to 80 million. 当然,这是美国最大的传统付费电视 分销商中的两家,但YouTube的目标只有一半多一点。 Granted, these are the two of the biggest traditional pay-TV distributors in the U.S., but YouTube is only aiming for a little more than half. Combinations with other parts of speech
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因此,传统付费电视 运营商和新兴的网络视频玩家应该考虑的进一步的问题是:. As a result there are further questions which both traditional pay TV providers and emerging online video players should consider. 为了减缓这一下降趋势,传统付费电视 运营商正通过提供OTT功能和相关内容,来增强其视频服务实力。 To slow the decline, traditional pay-TV operators are enhancing their video service proposition with OTT features and relevant content offers. 频道阵容包括本地广播电台,区域体育和其他传统付费电视 频道。 The channel lineup includes local broadcast stations, regional sports, and other traditional pay TV channels. 但该报告还显示,定阅视频点播服务通常是对传统付费电视 的补充。 But the report also reveals that subscription video on demand services are often complementary to a traditional pay-TV sub. 一旦这种情况发生,流媒体观众数量将首次超过传统付费电视 观众。 If this happens, for the first time, streamers will surpass traditional pay TV viewers. 而且,像Netflix一样,大多数新服务将比传统付费电视 便宜得多。 And, like Netflix, most of the new services will be much cheaper than traditional pay-TV . 虽然Hulu和YouTube引起了最大的兴趣,但瑞银发现,同时拥有流媒体和传统付费电视 的人数也越来越少。 While Hulu and YouTube piqued the most interest, UBS found that fewer people plan on having both streaming and traditional pay TV simultaneously. 但该报告还显示,订阅视频点播服务通常是对传统付费电视 的补充。 But the report also reveals that subscription video on demand services are often complementary to a traditional pay-TV sub. 他们探求的是:抓住流媒体服务的用户量正在超越传统付费电视 的机会。 What they are looking for is that the number of users who are streaming media services is going beyond the traditional pay TV . HBONow是一项每月7.99美元的流媒体服务,它为那些放弃传统付费电视 服务的有线电视用户提供了一个选择。 HBO Now, a US$7.99 a month streaming service, is an option for cord cutters who have ditched traditional pay-TV services. 一旦这种情况发生,流媒体观众数量将首次超过传统付费电视 观众。 If this study holds, it would mean that, for the first time, streamers will surpass traditional Pay TV viewers. 我们的数据表明,可定制订阅产品是帮助传统付费电视 赢回消费者的有效策略。 Our data suggests that skinny bundle offerings are an effective strategy for winning back traditional pay TV consumers. 因此,到2019年底,OTT用户将超过传统付费电视 用户。 As a result, there will be more OTT subscribers than traditional pay TV consumers by the end of 2019. 偏好移动视频的观众每周在电视直播花费16个小时,但并非所有这些都是通过传统付费电视 收看的。 Mobile-first Viewers do watch about 16 hours of live broadcast TV per week, 12 but not all of this is through traditional pay TV . Google一直被看作是传统付费电视 行业的威胁,这是因为YouTube和谷歌电视机顶盒。 Google has long been seen as a threat to the traditional pay TV industry, first with YouTube and then with Google TV box. 近年来,该频道的收视率有所下降,因为消费者继续削减传统付费电视 节目的订阅,转而支持价格较低的流媒体服务。 The channel's viewership has fallen in recent years, as consumers continue to cut the cord from traditional pay-TV packages in favor of lower-priced streaming services. 年至2018年,SVoD的订阅数量将增加三倍,达到7600万,但是传统付费电视 的订阅数量将仅仅增长800万,总数将达到1.86亿。 SVoD subscriptions will triple between 2015 and 2018 to 76 million, but traditional pay TV will only add 8 million subscribers to total 186 million. 市场研究公司的分析师预测,到2022年,25%的家庭将放弃传统付费电视 。 Analysts at the market research firm predict 25% of households will drop traditional TV by 2022. 注:该分析仅包括通过有线、卫星、电信电视(IPTV)和地面广播提供的传统付费电视 服务。 Note: This analysis includes only traditional pay TV services delivered via cable, satellite, telco TV (IPTV) and terrestrial broadcasts. 美国传统付费电视 用户数量将从2010年的1.05亿降至2018年的9100万,并在2024年降至8100万。 The number of US traditional pay TV subscribers will fall from 105 million in 2010 to 91 million in 2018 and down to 81 million in 2024. The cost of traditional pay TV will have to drop. 传统 的付费电视 收入将减少185亿美元至1,830亿美元。Traditional pay TV revenues will drop by $18.5 billion to $183 billion.传统 的付费电视 收入将减少185亿美元至1,830亿美元。Traditional pay-TV revenues will drop by $18.5 billion to $183 billion.
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