Birchbox experienced explosive growth within just a few years of its founding, thanks to a business model crafted around consumers' discoveries of new beauty products.
Unlike ipsy, however, Birchbox also vends full-sized products on its online shop, which at the time accounted for 30 percent of annual revenues of $125 million.
As for her(often envy-inducing) clothes, Markle told Birchbox in 2015 that she keeps them smelling fresh while traveling by packing dryer sheets in between items.
Companies in the space include make-up box Birchbox, dog toys and treat box Barkbox and athletic apparel company Fabletics, owned by TechStyle Fashion Group.
Viking Global Investors, a longtime investor in Birchbox, has provided a growth equity investmentin exchange for a majority interest in the company,” she said.
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