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EMarketer预计 ,2014年的原生广告花费将达到28.5亿美元。EMarketer predicts that native ads spending will reach $2.85 billion by 2014. 在其首份关于美国CTV支出的预测中eMarketer预计 ,该渠道今年将增长37.6%,达到69.4亿美元。 In its inaugural forecast on CTV spending in the U.S., eMarketer expects the channel to grow 37.6% this year to reach $6.94 billion. EMarketer预计 ,今年可穿戴设备的使用率将增长60%,使用人数几乎达6400万人。This year eMarketer estimates wearables usage will grow by roughly 60%, to reach nearly 64 million people. 调研公司eMarketer预计 ,今年Twitter广告营收将增长1.6%,达到22.8亿美元,其中90%来自移动市场。 Research firm eMarketer expects Twitter advertising revenue this year will grow 1.6% to$ 2.28 billion, of which 90% from the mobile market. 事实上,eMarketer预计 ,Snapchat在美国的大部分收益将来自老用户。 Indeed, eMarketer projects that most of Snapchat's usage gains in the US going forward will come from older users.
行业追踪eMarketer预计 Facebook在在线展示广告方面将继续占据主导地位。 Industry tracker eMarketer expects Facebook to continue to dominate when it comes to online display advertising. 同时,eMarketer预计 Snapchat到2023年底将新增6300多万用户。 Emarketer estimates that Snapchat will add more than 63 million users by the end of 2023. EMarketer预计 ,今年全美网络广告开支将有39.4%为品牌广告,包括横幅、富媒体、赞助商和视频广告。This year, eMarketer projects 39.4% of online ad dollars will be devoted to branding- including banner ads, rich media, sponsorships and video. 数字广告研究公司eMarketer预计 ,该市场预计明年将迎来61%的增长,市场规模达到3160亿美元。 Digital advertising research firm eMarketer expects the market to see a 61% growth next year with a market size of $316 billion. EMarketer预计 ,到2012年底,5480万美国人将拥有一部平板电脑,高于2011年底的3370万人。EMarketer estimates that by the end of 2012, 54.8 million Americans will have a tablet of some kind, up from 33.7 million at the end of 2011. EMarketer预计 ,到2023年,美国将有5600万家庭取消有线或卫星电视订阅。EMarketer expects 56 million US households to cancel their cable or satellite TV subscriptions by 2023. 难怪eMarketer预计 直到2017年平均年电子商务销售额能增长25%。 No wonder eMarketer is projecting average annual e-commerce sales growth of 25% until 2017. EMarketer预计 ,2019年和2020年,医疗保健和制药行业仅占美国网络广告总支出的2.8%。We anticipate that healthcare and pharma will account for just 2.8% of total US digital ad spend in 2019 and 2020. EMarketer预计 ,Instagram给Facebook带来了28.2%的移动广告收入。According to eMarketer , Instagram makes up 28.2% of parent company Facebook's mobile ad revenue. EMarketer预计 2019年和2020年的增长率将再次提高,因为该平台吸引更多广告商提高价格。We expect growth to be higher again in 2019 and 2020 as the platform attracts more advertisers to bid up prices. EMarketer预计 ,到2023年,美国将有5600万家庭取消有线或卫星电视订阅。According to one eMarketer report , approximately 56 million households in the US will cancel satellite TV or cable TV subscriptions by 2023. EMarketer预计 ,社交网络广告客户今年将投入77.2亿美元,投放的广告包括社交网站广告、社交游戏和应用程序内广告。EMarketer forecasts advertisers will spend $7.72 billion on social network advertising this year, including paid advertising on social sites and in social games and applications. EMarketer预计 ,今年150万名11岁及以下的孩子至少每月使用一次智能音箱,如AmazonEcho或GoogleHome。This year, we expect 1.5 million kids- those ages 11 and younger- to use a smart speaker like Amazon Echo or Google Home, at least once a month. EMarketer预计 ,今年美国将有7760万用户在智能音箱上使用语音助手,占美国互联网用户的27.3%,占美国人口的23.5%。We forecast that there will be 77.6 million users in the US this year, representing 27.3% of US internet users and 23.5% of the population. EMarketer预计 ,Twitter今年在亚洲的用户数将增长34%。Twitter is expected to see a 34% hike in users in Asia this year, according to a report from eMarketer . 然而,eMarketer预计 ,Snapchat与Instagram之间的差距将会扩大。 But eMarketer is now predicting the gap between Snapchat and Instagram will widen. EMarketer预计 Instagram在Facebook美国广告营收中的占比将超过20%。In the United States, eMarketer said it expects Instagram to account for more than 20 percent of Facebook's ad revenue. 市场研究公司eMarketer预计 ,今年Instagram将带来约15亿美元的广告收入。 In fact, the research firm known as eMarketer is expecting that Instagram alone will generate around $1.5 billion in advertising revenue this year. EMarketer预计 ,去年该市场占美国所有线上销售额的31.3%,比前一年增长35.6%。The marketplace accounted for 31.3 percent of all U.S. online sales last year, eMarketer estimates, up 35.6 percent from the previous year. EMarketer预计 ,到2020年的时候,这个占比或许只能上升到21.1%。The research company predicted that by 2020, when this may only be increased to 21.1% per cent. EMarketer预计 2012年将有1.1158亿智能手机用户,到2015年这个数据将达到1.763亿美元。EMarketer projects that by the end of 2012, there will be 115.8 million smartphone users, and by 2015 that figure will swell to 176.3 million. 市场研究机构eMarketer预计 ,今年美国将有1.825亿消费者订阅流媒体服务,占美国人口的53.3%。 The analyst firm forecasts 182.5 million U.S. consumers will subscribe to over-the-top streaming services this year, or 53.3% of the population. EMarketer预计 ,Twitter今年广告收入将达到5.828亿美元,其中,3.089亿美元收入来自移动广告。The firm estimates Twitterâ s worldwide ad revenues this year are $582.8 million, about $308.9 million of which are derived from mobile ads.
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