Well, one of the cool things about that property and what Jack Kirby did with it and what's been done with it in recent years is it does tie into they're called Eternals, they have been around for a long time.
Therefore, e-commerce platforms andcashback companies tend to look at the obtained consumers' insights as their property and use them primarily for their own marketing benefit, without consumers(as the data producers) taking part in the marketing revenues.
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