Ví dụ về việc sử dụng Ad group trong Tiếng anh và bản dịch của chúng sang Tiếng việt
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Create an Ad Group.
Each Ad Group can contain multiple keywords and multiple ads. .
Create The Ad Group.
An Ad Group may contain any number of Ads and any number of keywords.
Creating an Ad group.
If you click on the campaign, you will see that inside of the campaign,Google automatically created an ad group.
Select the ad group just created.
You will first select a campaign, then an ad group.
Search for the best performing keyword in your ad group and try to include it in your ad text, especially in the title.
Bing ads provide more options at the campaign and ad group level.
When you add“free” as a negative keyword to your campaign or ad group, you tell Google Ads not to show your ad for any search containing the term“free.”.
Once results are returned,be sure to select the Keyword ideas tab as opposed to the Ad group ideas tab.
On the“Create ad group” page that appears, follow the instructions to complete your new ad group(you will be given the chance to create an initial ad and its keywords).
You will then be presented with two sections-‘Ad group ideas' and‘Keyword ideas.'.
Bing allows you to target just Bing and Yahoo, only search partners, or both-all of which you can choose at the ad group level as well.
Dynamic keyword allows you to dynamically insert an Adwords keyword from your Ad Group into your ad copy, if it triggers an ad for a searcher's query.
ROAS, on the other hand,is typically used to evaluate the effectiveness of a specific campaign, ad group, ad or even keyword.
For example, when you are writingAdWords ads copy for the same keyword ad group, always write 2 different ad templates and run them in parallel to see which works better after some times.
For example, if you are running AdWords campaigns, you can track purchases as conversions andthen see how much money a given campaign, ad group, ad or keyword has produced.
In an ideal world,every keyword would be in its own campaign or ad group with highly relevant ad copy, hyper optimized bidding, etc. But in the real world, that's probably not practical.
If your status is“below average”,this tells you that your ad or keyword isn't specific enough, OR that your ad group is too general, and covers too many topics.
However, it's possible for ad serving to remain relatively even within this setting,if ads in an ad group have similar performance or if the ad group does not receive a substantial amount of impressions and clicks for some period of time.
Home/Adwords Fundamentals/While teaching a new account manager how to build a Search campaign,you tell her that she should group similar keywords together in an ad group because it will allow her to.
Next, you have two tabs which you can choose form:“Ad group ideas” and“keyword ideas”.
Before diving into any testing, make sure you fine-tune every step of the process-from keyword to ad group to ad to landing page and everything in between.
Google Support states that,“Most advertisers find it useful tohave somewhere between five and twenty keywords per ad group, although you can have more than twenty keywords in an ad group”.