Ví dụ về việc sử dụng Millward brown trong Tiếng anh và bản dịch của chúng sang Tiếng việt
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You can download the complete Kantar Millward Brown report here.
WPP and Kantar Millward Brown have announced the first BrandZ™ Top 50 Most Valuable UK Brands.
The BrandZ ranking is published annually by WPP group andKantar Millward Brown.
BrandZ uses a combination of data from Kantar Millward Brown and Bloomberg to assign“brand equity” to each company.
The 2017 BrandZ™ Top 100 Most Valuable Global Brands ranking and report has now been published by WPP andKantar Millward Brown.
In mid-November, Kantar Millward Brown held its“Social Media, Deal or No Deal?” event at the Soho Hotel in London.
Apple, Google, IBM, McDonald's, and Microsoft are the world's five most valuable brandsin an index published by Millward Brown.
Companies such as Millward Brown and Nielsen tend to measure TV impact by GRPs(gross rating points= reach x frequency).
The consulting firms that value and rank brands, such as Interbrand and Millward Brown, report that their top 100 names are still increasing in value.
Millward Brown says“Google has thrived thanks to continual innovation, increased revenue from advertising, and growth in its cloud business.”.
Toyota ranked first, followed by Mercedes and BMW in the list of the most valuable brand cars in the world,according to research by Kantar Millward Brown.
Ranking according to research by Kantar Millward Brown based on many measures, including sales, profits, level of tracking on social networks….
Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships," Benoit Tranzer,the head of Millward Brown France, said.
Research a few years ago from Millward Brown found that as many as 70 percent of potential mobile shoppers could be missed if brands failed to identify intent.
Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships," said Benoit Tranzer,regional managing director of Millward Brown Europe.
Phil Worthington is the Managing Director of Millward Brown Vietnam, responsible for overseeing the profitable expansion of the Millward Brown brand in Vietnam.
Vying for leadership in the smartphone market, Samsung fuelled its huge increase in brand value by balancing a remarkable period of innovation with growing market share-- it spent $1.6 billion more on advertising in the last year," said Nick Cooper,Managing Director of Millward Brown Optimor, the firm that compiled the BrandZ list.
The report was undertaken by Millward Brown and WPP, with brand value calculated through a mix of financial data analysis and extensive consumer market research.
He Deepender Rana, director of client consulting firm Millward Brown in the African region the Middle East and Asia-Pacific appreciated mirrorless camera of the Samsung Galaxy.
Millward Brown suggests that one of the reasons AT&T outperformed its competitors was the quad-play- mobile, fixed-line, internet, and TV- bundle it offers, through the acquisition of DirecTV.
The latest ranking from WPP's Kantar Millward Brown shows that the most valuable brands in the world are mostly tech companies, and overwhelmingly American.
Millward Brown also credits Facebook's long-term vision in areas such as virtual reality, artificial intelligence, and connecting the parts of the world that are not yet on the internet for the increase in its overall brand value this year.
Nick Cooper, managing director of Millward Brown Optimor which produced the study, said the strength of technology brands was a measure of the central and transformative role it plays in contemporary life.
A recent Millward Brown study noted that over 60% of online video viewers would be more agreeable to advertising if they could control the ads they see, and over 40% responded favorably to personalized ads.
For example, a Millward Brown study on the Effie Awards, which recognize campaigns that generate proven business results, found that winners indexed highest on measures of positive emotions and enjoyment.
According to the WPP and Millward Brown 2015“BrandZ Top 100 Global Brands” Report, which studied brands from 2006 to 2015, differentiation is the single most important contributor to a brand's success.
A recent Millward Brown study noted that over 60% of online video viewers would be more agreeable to advertising if they could control the ads they see, and over 40% responded favorably to personalized ads.
The original Millward Brown Awareness Multiplier Study showed how radio multiplies the effect of TV, and since then the finding has been re-echoed in the joint OAA/RAB study into radio& outdoor, and also the US RAEL study into radio vs print.