Examples of using Programmatic advertising in English and their translations into German
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A fortnight later, delegates at the d3con will focus on programmatic advertising.
Programmatic advertising is already expected to be 50% of digital ad sales(or around $18 billion) by 2018.
A true‘performance' approach to intelligent programmatic advertising, meaning you pay for the results you want.
Programmatic advertising, dynamic content, and video- a host of trends currently determine the agenda for digital display campaigns.
A recent focuspoint of his activity was to introduce foreign programmatic advertising companies into the DACH market.
The use of this data in programmatic advertising then follows the model of how large companies also handle their own customer data.
About adsquare adsquareis the Audience Management Platform for mobile programmatic advertising, providing access to rich data at global scale.
Programmatic advertising is a sort of real-time auction for banner and display networks to try and increase how relevant an ad is to you personally.
Ad is pioneer in predictive targeting, as dataprovider based on real-time technology and target group specific programmatic advertising/ audience buying.
The report also includes an interview with Havas Media about programmatic advertising, insights about AppNexus and mobile data, company news and more.
Often it is mentioned in the same breath asReal-Time-Bidding(RTB), although RTB should rather be viewed as an enabler for programmatic advertising.
While we are currentlycapitalizing on the technology notably in digital advertising, programmatic advertising will in the future also find its way onto big-screen TVs.
To sum up, programmatic advertising expands the reach of marketing and increases the performance of campaigns, thereby maximizing the effectiveness of advertising spend.
During several presentations,comScore experts will cover topics such as non-human traffic(NHT), programmatic advertising and video analytics.
This ad-buying technology, also called programmatic advertising, uses data and effectiveness models to calculate and adjust where advertising is placed and even to automate the buy.
He is mainly responsible for early-stage investments in AdTech, marketing, digital services and mobile consumer,with a strong expertise in programmatic advertising and mobile apps.
This form of the specific approach to visitortarget groups using data-based advertising and programmatic advertising opens up completely new options for the implementation of lead generation processes based on this.
Programmatic advertising offers customers the opportunity to target the display of their advertisements on the basis of certain granular parameters and as such enable more efficient and flexible ad buying.
Furthermore we facilitate a flexible usage of data(1st party and 3rd party)and the creation of individual target groups- Both for programmatic advertising and directly booked campaigns.
Display advertising has never been more accurate. Thanks to programmatic advertising there is no need to book banner inventory based on context anymore, instead you can reach the right person with an optimized message at the perfect time.
Hamburg/Cologne(dmexco 2017), September 12, 2017- On the occasion of dmexco 2017, AdDefend,the leading independent provider for adblock advertising is launching programmatic advertising as the brand new feature for adblock and privacy inventory on the AdDefend reach.
The use of this data in programmatic advertising then follows the model of how large companies also handle their own customer data: the use of high-quality, precise target group data to address the target groups through suitable channels.
Hardly any topic has attracted as much attention in theonline marketing industry in recent years as programmatic advertising. This makes sense, considering the fact that this is exactly the primary goal of the channel: to generate attention and interest.
For G+J e_MS Programmatic Advertising is a completely equal form of technical processing, with equal access to all of our premium inventory and sizes, with the same pricing and conditions like directly booked campaigns.
We are picking up on this successful development with a new, expanded event concept andare underlining d3con's claim to be the leading platform for the programmatic advertising and marketing automation sector," said Thomas Promny, organiser of d3con.
Has published last Thursday the whitepaper„Status quo: Mobile Programmatic Advertising in Deutschland“: The experts describe the current market situation of mobile programmatic advertising in Germany and explain its characteristics in comparison….
And the list of business events this year is long with the Seatrade Europe 2017 Cruise& Rivercruise Convention, which is key to the Hamburg Cruise Days, the Online Marketing Rockstars with its exhibition and congress regularly attracts 25,000 visitors to the city. The Congress of the German Diabetes Society will be held inMay and Hamburg will also host the d3con- the world's biggest programmatic advertising event- this year. pb.
Programmatic advertising is suitable for both performance and branding campaigns. Advertisers benefit not only from its efficient user targeting, but also from the great reach of the linked networks and the different, even dynamically adapting, creatives.
The diverse offers of the independent agency group which is managed by the owner include media counselling online/offline, creation, web-TV,mobile and social media marketing, programmatic advertising, performance marketing, research, media and industrial cooperations as well as content and technology for digital screens.
Has published last Thursday the whitepaper„Status quo: Mobile Programmatic Advertising in Deutschland“: The experts describe the current market situation of mobile programmatic advertising in Germany andexplain its characteristics in comparison with traditional programmatic advertising on desktop computers.