Examples of using Firstpost in English and their translations into Russian
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Comictaan". firstpost.
Firstpost 3 January 2015.
Raghunath stresses that Firstpost is constantly evolving.
To make Firstpost a success, it also needed a strong business to support its strong voice.
This experimentation with new forms of advertising is helping Firstpost meet both its editorial and business goals.
Sudhir at Firstpost stated,"Mani Ratnam's Kadal leaves viewers at sea.
As we see in our case study with Indian news newcomer Firstpost, this can lead to a crowded, cluttered market.
One example of how Firstpost is using engagement to build audience relatively inexpensively is Firstpost debates.
This year, they took a poke at India's powerful newspapers andtold audiences to read today's news today on Firstpost as opposed to the day after in newspapers.
Firstpost, for example, has started with a relatively small editorial team and has added stringers and contributors as the site has grown.
However, while advertising is the focus of revenue for Firstpost, the team is experimenting with a range of digital advertising techniques.
Thousands of Firstpost readers have voted in the debates, and the site's sales team is now looking to develop revenue streams around this popular feature.
Other online companies such as aggregator MediaGazer and India's Firstpost often ask readers to support their sponsors via tweets, but the AP-Samsung deal goes further.
Firstpost built on their social media and"breaking views" focus to seek out advertising opportunities that are as unique as their editorial proposition.
A little more than a year after its launch in May 2011, Firstpost has been able to both create a small investigative reporting team as well as pay stringers for original content.
Firstpost executive news producer Durga Raghunath has a key lesson for developing your digital product: start small and grow in stages.
Digital development, maintenance and distribution costs can be much lower than newspaper orbroadcast products, and Firstpost took full advantage of the possibilities of these lower costs.
Raghunath said that Firstpost was always about building a media brand- a brand with"presence and voice that keeps its promise of being smart and sticky.
These unique head-to-head debates tap into the desire of citizens of the world's largest democracy to have their say, andthe audience has responded with thousands of Firstpost readers voting in each debate.
FirstPost developed a distinctive design that emphasized clean and easy organization, a dramatic change from the densely organised look of most Indian news sites.
So, with a market awash with news choices anda portfolio of existing news websites, Firstpost decided to focus on"breaking views", smart analysis and opinion, rather than breaking news to attract an audience and appeal to advertisers.
Firstpost focused not only on sharp analysis that engages readers, the core of their breaking views strategy, but also on developing an editorial voice focused on engagement and discussion to attract India's social media-obsessed audiences.
Use of social media,including Twitter and Facebook, has exploded in the last few years, and Firstpost has not only positioned itself at the centre of the news debates of the day, but also leveraged its social media presence into a revenue opportunity.
Like many other sites, Firstpost has found that live blogs are a popular feature with audiences, and it regularly produces live blogs on news and sporting events, including the current London Olympics.
Recognising that Indian news audiences are increasingly interacting with news sites through mobile devices, FirstPost elevated the role of mobile in their strategy by launching a fast, light mobile site and mobile apps for key platforms including Apple's iOS and Google's Android.
In a little more than a year, India's Firstpost has been able to break into a crowded digital news market with a mix of original reporting, curation and"breaking views"- sharp and smart analysis and comment.
As Raghunath said, broadcasters andnewspapers already have their own news websites in India, and Firstpost is part of the Web18 network, the digital division of Indian media group Network18, which includes MoneyControl, India's leading business news site as well as many other general and specialty news websites.
This was key in distinguishing Firstpost from other sites and also setting out how its approach to journalism would be different, uniquely digital and boldly social.
One of the more successful experiments has been Firstpost debates, in which two writers take opposing positions and audiences vote for which one they found more persuasive.
About 20 to 30 percent of the content for Firstpost comes from newsrooms in its network, such as CNN/IBN orCNBC 18, but Firstpost isn't as integrated with its broadcasting partners as the web newsroom of a broadcaster or newspaper would be.