Examples of using Media study in English and their translations into Serbian
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The bases for the discussion on the round tables were the recommendations from the Media Study.
The basis for the Strategy should have been the Media Study, formulated by the experts hired by the European Commission.
The Media Study was funded by the European Union within a project of assistance to the Ministry of Culture of the Republic of Serbia in drafting the Media Strategy.
In cooperation with European Commission experts, the Ministry of Culture presented the Media Study, and later forgot about it.
It is not known what solutions it will offer, although the Media Study and recommendations of its authors, independent international experts, should have helped.
However, the Media Study has adopted a central concept which entails that the most efficient alternative for Serbia to develop its media sector would be to copy the existing European solutions.
The aim of the round tables was to encourage discussion about the recently published Media Study, which would serve as a starting point for drafting the Media Strategy of the Republic of Serbia.
Some key recommendations of the Media Study pertain to the allocation of the subscription fee, the transformation of the Tanjug news agency, the setting up of regional public service broadcasters and the related change to the status of RTV Vojvodina.
The first addressed the issue of the digital dividend as a prelude to a public debate on its allocation, while the other has,in cooperation with the European Union, presented long-awaited Media Study, which will be the starting point for Media Strategy.
The public discussion on the Media Study, financed by the EU Delegation in Belgrade, showed that media associations agreed on certain important media issues.
Off the record, one may hear that the problematic parts of the Strategy are the ones that require a political decision on the fate of state media, the models of financing andthe proposal contained in the Media Study to establish a larger number of regional public service broadcasters.
Vincent Degert, European Commission Representative in Serbia, explained that the Media Study is only the first step in restructuring of Serbian media scene and introduction into a wide-ranging public debate.
The Media Study proposed a model for transforming Tanjug into a non-profit public agency akin to the Croatian Hina, which is the best solution. However, Tanjug has the capacity to retain the leading position on the market in any model of transformation.
Although we have mentioned thatin our previous reports, we hereby remind that the Media Study recommends the setting up of a new model of regional broadcasting in Serbia, which would be based on regional public service broadcasters.
Media study was developed by international experts hired by the Delegation of the European Commission in Belgrade and will be sent to public hearing on June 25, 2010, Bradic said at a meeting in Media Center and announced a Strategy to be adopted in the fall.
Rade Veljanovski, FPN:Although the Kragujevac Initiative supports the recommendation from the Media Study to establish regional public service broadcasters, everything else from that Initiative is diametrically opposite to the concepts proposed by the Study. .
The Media Study is an extensive paper with clear guidelines for finding a solution for the issues that have piled up on Serbian media scene as a result of, among other things, an excessive number of regulations, poor administrative capacity, and absence of self-regulation," Vuckovic-Lesendric underlined.
The Ministry of Culture, in cooperation with European Commission experts, presented the Media Study and later simply forgot about it, while the signatories of the Kragujevac Initiative are criticized as being a part of Dinkic's political platform that advocates regionalization.
In no case should a further etatisation of national minority media be allowed.2 National minority media should be the subject of a professional debate preceded by serious analysis of the current position of these media, considering the fact that the Media Study has not taken into consideration the complex issue of informing in national minorities' languages.
She said, the document that should have served as a basis for passing the Strategy- the Media Study- was hidden in the drawer, after being used merely as a reason for dialogue and not for creating public policy in the media sphere for the next 3-5 years, as a strategic period of time.
The print media industry, represented by the Media Association- the association gathering the largest press publishers in Serbia- decided not to take partin the round tables. The organization justified such decision by claiming that it could not accept the Media Study- which was drafted with the participation of experts engaged by the European Commission- as a starting point for developing the Media Strategy.
Slobodan Kremenjak: On the one hand, Media Study recommends the regulatory bodies' personnel strengthening, and on the other hand, reduction of their responsibilities, as for example, pre-specified number of licenses to be issued or withdrawal of their jurisdiction to decide on broadcasters' coverage zones.
The public debate is planned to be open during June; in the period that follows the debate, possible corrections would be made andconsequently tabled in the Government", the state secretary explains. In the Media Study, which was supposed to be a basis for the Strategy, the establishment of 15 institutions of public service broadcasting in Serbia was proposed.
Another good news is also the fact that the debate about the Media Study, prepared by experts hired by the European Commission and which should represented the basis for drafting the Media Strategy of Serbia, is planned for September, a month when media professionals are expected to take a more active part.
RATEL representatives have participated in a series of roundtables organized by OSCE. The aim of the round tables was to promote a debate about the recently adopted Media Study, which would serve as a starting point for drafting the Media Strategy of the Republic of Serbia.
Slobodan Kremenjak: During the talks about the Media Study, media and journalists' associations insisted that the Strategy should tackle the issue of the excess of broadcast media by formulating measure to encourage the consolidation of the market, while attending to the public interest and preventing the state and politicians to influence the media. .
In any case, the print media outlets would cease to be the direct users of local budgets, while the government's support would take the form of funding of certain projects,increased advertising and similar. The Media Study recommends that the news agency TANJUG be transformed into a non-profit public institution or a mixed-type joint-stock company, with the media being allowed to take a certain number of stocks.
At the round tables held in September the recommendations laid down in the Media Study were presented and explained. Other topics included the Press Council, regulatory bodies and digitalization, state assistance to media, public service broadcasters and commercial broadcasters, as well as print media, with a special emphasis on concentration and transparency of ownership in print media, press freedom in Serbia and systemic measures for helping print media. .
ANEM PREPARATORY ACTIVITIES FOR PUBLIC DEBATE ON MEDIA STRATEGYANEM has long advocated for the Media Strategy passing, considering it the basic prerequisite for the necessary media reform and development of the media sector.After years of delay, the work on Media Strategy began with the drafting of the Media Study, which was done for the Ministry of Culture by independent experts engaged by the Delegation of the European Union in Serbia.
One of the current tasks, as she said, was finding a model for the public service's financing,because the model proposed in the Media Study was not sufficiently efficient."We are also considering a possibility of establishing a media fund as proposed, but at this moment there is no sufficient data on which basis we could know how this fund may function.
