Examples of using Programmatic direct in English and their translations into Vietnamese
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What is Programmatic Direct?
And that's the true opportunity for the programmatic direct channel.
How does programmatic direct work?
The process is sometimes referred to as programmatic guaranteed or programmatic direct.
So what is programmatic direct?
Programmatic direct's second act(2.0) is prevalent today.
This is referred to as programmatic direct or programmatic guaranteed.
They all mean the same thing, but for our sake,we will stay with the term programmatic direct.
With programmatic direct, the main factor is the actual site.
Publishers have typicallyprotected premium inventory for direct sale on programmatic direct models.
This is known as programmatic direct or automated guaranteed.
On top of standard targeting available inpretty much any ad server/ad network, programmatic direct often relies on third-party data.
They are called programmatic direct or programmatic guaranteed.
Moves to integrate ad booking systems with automated platforms arejust one development that could give the programmatic direct market a significant boost.
This is referred to as programmatic direct or programmatic guaranteed.
Nearly $19 billion in new advertising dollars will enter the programmatic display space between 2018 and 2020,and the majority will go toward private marketplaces(PMPs) and programmatic direct transactions.
In display, there is now“programmatic direct”, which has nothing to do with RTB.
According to eMarketer, of the nearly $19 billion in additional ad dollars that will be spent on programmatic display between 2018 and 2020, most will be targeted toprivate setups such as private marketplaces(PMPs) and programmatic direct transactions.
All programmatic direct is, is literally the automated process of traditional direct media buying.
Another thing that a lot of these publishers do with programmatic direct is offer a sort of one-stop marketing shop to the advertisers.
Direct programmatic: Direct ad buy via automated system with guaranteed inventory at predefined price.
According to estimates from eMarketer, spending via programmatic direct will surpass $8 billion dollars by 2016, and will represent more than 40% of all programmatic display ad spending.
The thing about programmatic direct transactions is that they are fundamentally different than RTB because they don't have to take place in“real time,” nor do they involve bidding.
It encompasses RTB and“programmatic direct” within display, but also other core channels in digital marketing overall.
So if a brand bought inventory from Yahoo, via programmatic direct, and made a request that it would show only to women between the ages of 20-45 and only in the fashion category, it would show the ad to all women who fit that description in any fashion domain or subdomain of Yahoo.
Aside from the intricacies of programmatic mentioned above, it's not ideal for brands to work with tech vendors directly, because they lack expertise, experience and direct relationship with premium publishers.
Meanwhile, publishers are playing catch up,and struggling to optimize the balance between direct sales and programmatic buying in their yield strategies, and in particular trying to limit CPM erosion.”.
The fundamental difference lies in the fact that a traditional TV buy revolves around negotiations andmiddlemen, whereas in the programmatic space you have direct access to the inventory and buys are instantaneous.
Full-fledged advertising inventory overview: Insight into both direct and programmatic inventory sales, providing publishers with full access across their entire revenue base, allowing publishers to compare and identify further opportunities for monetization.