Примери коришћења Bid adjustments на Енглеском и њихови преводи на Српски
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Time bid adjustments are a key part of enhanced campaigns.
Enhanced campaigns: New bidding tools and mobile bid adjustments.
But individual bid adjustments still apply across all dimensions.
If you do not track conversions, you can optimize your bid adjustments based on clicks or impressions.
Bid adjustments give you more control over when and where your ads are shown.
But how do you know if those mobile bid adjustments will help you reach your business goals?
These bid adjustments can apply to all ads and all keywords in one single campaign”.
Today's post about calculating mobile bid adjustments is the third in a bidding best practices series.
Bid adjustments can be stacked on top of each other to optimize reach for each campaign.
If you set multiple location-based bid adjustments, only the most specific adjustment will apply.
Set bid adjustments to increase or decrease your bids for specific days and times.
As with all digital marketing techniques, mobile bid adjustments aren't something you should‘set and forget'.
Ad scheduling bid adjustments are not available for campaigns using an automated bid strategy.
In the next few months, advertisers will be able to set individual bid adjustments for each device type-- mobile, desktop and tablet.
By setting bid adjustments, your spending on individual clicks may vary, but your overall daily budget won't change.
As with all online marketing techniques, mobile bid adjustments aren't something you should just“set and forget.”.
Use the location bid adjustments to show your ads more or less frequently to users in some specifics states, cities or any other geographical areas.
Then you can further boost results by creating mobile preferred ads and setting bid adjustments for location and time.
You can then set bid adjustments to increase or decrease your bids for mobile devices and different contexts- like location and time of day.
For example, measuring the uplift in conversions can help you understand whether your new mobile bid adjustments are resulting in a better return on investment.
Mobile bid adjustments in AdWords enhanced campaigns give advertisers the power to optimize bids across devices- all from a single campaign.
When someone searches for“party supplies” on a smartphone within a mile radius from the store on Wednesday, then the location, time,and mobile bid adjustments set will apply.
While device bid adjustments enable you to optimize with greater precision, you still need to factor in other signals which impact performance, like location, day of week and audience.
If you do track the number of conversions(using AdWords Conversion Tracking, Google Analytics orother tools), you can set your bid adjustments based on your actual conversions and CPA.
If you also opt to set bid adjustments for mobile devices or locations, all of your adjustments will be multiplied together to determine the resulting bid adjustment. .
If you track the revenue orprofit associated with each conversion(using the Ecommerce functionality of Google Analytics or other tools), you can set your bid adjustments based on the actual revenue that results from your ads.
Instead of trying to change your bid adjustments for each individual ad group, you can confidently optimize at the campaign level where you're more likely to have enough data to make an informed decision.
Miller's Bakery, a thriving family-run business in New Jersey,generated more custom cake orders using features like location and mobile bid adjustments, upgraded sitelinks, and upgraded call extensions.
Using bid adjustments, with three simple entries, they can bid 25% higher for people searching a half a mile away, 20% lower for searches after 11 a.m. and 50% higher for searches on smartphones.
Since upgrading to enhanced campaigns,the company started using location bid adjustments to test and expand its AdWords presence in new geographies, including affluent areas of Delaware, South Carolina, and New Mexico.