Examples of using Viewability in English and their translations into German
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Ad Viewability metrics with meetrics.
Accreditation extended to Video Viewability 2015.
The effects of NHT on viewability, in-target and GRP measurement.
Its size is the perfect mix of portability and viewability.
Viewability has been one of those important issues that no one was quite willing to make the first move on.
However, it has become increasingly apparent that brand safety, fraud detection and viewability are all intrinsically linked.
Viewability rate has only limited significance/ Unrealistic viewability aims unsettle the market.
ComScore was recentlygranted accreditation by the MRC for vCE mobile viewability measurement across display, video, web, and in-app ads.
For better viewability all the other glider planes are marked by a big red arrow: Beyond all usual traffic volumes!
Related interaction goals were to increase the reach and viewability of the campaign, and to achieve a good opening rate of the targeted emails.
Viewability and Fraud Metrics Teads excels across key programmatic KPIs, namely in the areas of viewability and fraud.
Pcs/activeview Type of cookie: Targeting or advertising Purpose:Active View tracks the viewability of ads served via Google Publisher Tags GPT.
ComScore Introduces Free Viewability Measurement to Broaden Trust Across Global Digital Advertising Market.
According to a popular Google study, advertisements above the fold had about 73% viewability, whereas ads located below the fold had 44% viewability.
Ad validation metrics such as viewability, invalid traffic and in-geography rates are critical for the industry in Sweden," said Lars Björkman.
Sizing the problem comScore recently released its Q1 2016 advertising benchmarkslooking at the latest insights into invalid traffic, viewability and ad blocking across the globe.
Evaluates audience delivery, viewability, brand safety, geographic delivery, engagement and non-human traffic.
Discovery Communications uses Optimizely to improve their online visitor experience and drive revenue in two major ways-by optimizing video engagement and improving ad viewability.
Because there is such a high ROI correlated with improved viewability, it is in the best interest of publishers to prioritize improving the visibility of their ads.
Viewability is an increasingly expected part of advertising verification, but can consume measurement budgets and displace other important campaign metrics.
What Matters to Advertisers In recent years,as both web users and the web have evolved, viewability-the amount of time a user might have an ad on their screen-has become the basis for judging an ad's success.
Establishing viewability as a baseline standard is critical to the evolution of digital advertising- it further helps bridge the measurement gap between digital and TV.
Through Bid Ratings, media buyers can purchase inventory that is based on key comScore attributes,such as viewability, invalid traffic(IVT), brand safety, contextual categories, page content and site rank.
 Key finding 3: Although viewability has been a key focus of the industry for several years, we find that more than half of online ads worldwide still do not have the opportunity to be seen.
Campaign Delivery: Programmatic ad buys see lower viewability and higher invalid traffic rates when compared to direct buys, with video inventory being especially susceptible.
We think it's time to make viewability a table stake for digital advertising, and move the market forward to a broader realm of more meaningful ad measurement across platforms.
Broadly accessible via an easy-to-use interface, comScore Viewability provides you real-time performance data so you can optimize campaign viewability in-flight to achieve greater advertising success.
Issues of fraud, viewability and brand safety have overshadowed the true potential of digital advertising- regardless of whether you buy or sell in programmatic or direct environments.
First announced in April 2017, comScore Viewability has completed live testing by worldwide advertisers, agencies, publishers and ad networks, and is now broadly available.
Based on JICWEBS industry-agreed Viewability Principles, ABC video viewability certification provides the industry with transparency and greater confidence to better compare viewability capabilities, ensuring agencies and advertisers can make informed purchasing decisions.