Examples of using Viewability in English and their translations into Vietnamese
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Colloquial
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Ecclesiastic
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Computer
The problem with viewability.
Why viewability is so important.
The importance of viewability.
Issues of transparency, viewability, and brand safety remain critical in digital and mobile advertising.
If only 10 of those 100 impressions were measured as viewable,then the site would have 10% Active View Viewability.
Sites that loaded in 5seconds had 25% higher ad viewability, 70% longer sessions and 35% lower bounce rates.
When combined with some new anti-reflective coating,this new panel design should improve viewability.
In one recent campaign,I saw four top-tier vendors measure viewability at rates that varied by more than 30%, including 32%, 40%, 56% and 64%.
That means there were 100 impressions where Active Viewenabled tags were able to measure viewability.
The study looked at how“viewable” an advertisement was, with viewability defined as 50% of the ad's pixels being on-screen for one second.
If only 10 of those 100 impressions were measured as viewable,then the site would have 10% Active View Viewability.
Media Director at Saatchi& Saatchi, Tom Scott,stated“even with high standards of anti-fraud and viewability filters already built in, Lucidity was able to deliver significant value-add by further optimizing the campaign.”.
It could foster payments through Marketplace, improve identity verification of users,or maybe even fix some of the ongoing worries about ad fraud and viewability.
We think the LG OptimusPad achieves the right blend of portability and viewability with no performance compromises.”.
In addition to reach, volume, and viewability, earlier impressions also give advertisers an advantage, in terms of opportunity, to engage first with a given audience, whether that is selling or building brand awareness, before other advertisers get that chance.
This is arguably even more important on mobiles,where the scope of viewability is more limited.
If you take the total number of ads counted and viewed andremove the botnet traffic from that number, viewability in some cases might be as high as 90%, but the‘human viewable metric' is almost zero,” Joshi said.
The time is also ripe for traditional media groups to capitalize on some of the challenges the platforms are facing regarding brand safety(YouTube)and low viewability(Facebook).
The tools to monitor quality have also improved,with fraud being actively tackled and viewability measurement becoming more realistic.
Not only does YouTube have a reach of over 1 billion views per day, but it has an extremelyengaged user base with 95% advertising viewability and 95% advertising audibility.
LinkedIn also reached an agreement withMoat to provide third-party video measurement and viewability data, which will be available later this year.
All viewable ads are measurable,because you can't confirm that an ad has met the criteria for viewability unless it can be measured.
The year 2015 should been deemed a“year of transition,” andthere is a certainly much change ahead as far as viewability and its corresponding metrics go.
Through their partnership, AdAsia Holdings will offer advertisers and publishers best-in-class ad-verification for brand safety,fraud and viewability as part of their solutions.
The changes will be implemented based on a curated list of Flash content that can be replaced with HTML, and this list will expand toinclude the use of Flash to check content viewability, further improving performance and device battery life.
In the same DoubleClick by Google study cited above, it was found that sites loading within 5 seconds had 70% longer sessions, 35% lower bounce rates,and 25% higher ad viewability than sites taking nearly four times longer at 19 seconds.