Примери коришћења Advertising market на Енглеском и њихови преводи на Српски
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FORECAST advertising market for 2019.
ПРОГНОЗА тржиште оглашавања за 2019.Serbian media scene is characterized by undeveloped advertising market and inflation of media.
Српску медијску сцену карактеришу неразвијено тржиште оглашавања и инфлација медија.Modern advertising market, its functions, cost and goals Hello, dear readers!
Модерно тржиште оглашавања, његове функције, трошкови и циљеви Здраво, драги читаоци!Direct access to the viewer opens to a huge TV anda brand new advertising market walking enterprises.
Директан приступ посматрачу се отвара на великом ТВ ипотпуно нови тржиште оглашавања шетњу предузећа.The advertising market is a sector wherethere is a supply and demand for these services.
Тржиште оглашавања је сектор у којемпостоји понуда и потражња за овим услугама.The Strategy should take as a starting point the fact that the advertising market for electronic media currently amounts to around 95 million euros, of which 35 million for RTS.
Strategija treba da pođe od činjenice da je tržište oglašavanja kod elektronskih medija oko 95 miliona evra, odakle RTSu odlazi oko 35 miliona.The advertising market will not help either, since in the opinion of many independent sources it is deeply politicized and cartelized.
Neće pomoći ni tržište oglašavanja, za koje brojni nezavisni izvori svedoče da je duboko politizovano i kartelizovano.The report emphasized that agencies, which are often owned by senior officials from political parties or persons closely related to them,have been dominating the advertising market for years.
U izveštaju se napominje i da agencije, čiji su vlasnici najčešće visoki stranački funkcioneri ili njima bliske osobe, većgodinama kontrolišu tržište reklama.By comparison the overall European advertising market- excluding online- grew at just 0.8 per cent in the same time period.
Celom Evropsko tržište oglašavanja, izuzev online The goal we should strive for as a society should be to preserve a wide range of foreign channels accessible in Serbia,while enabling national channels to be competitive on the advertising market.
Cilj kojem bi kao društvo morali da težimo jeste očuvanje bogate ponude stranih kanala koji su u Srbiji dostupni, ali iomogućavanje domaćim kanalima da budu konkurentni na tržištu oglašavanja.Data show that, since 2008, the advertising market has been constantly plummeting and that it dropped by 16.5%- from 206 million Euros to 172 million Euros.
Podaci pokazuju da je od 2008. godine tržište oglašavanja u stalnom padu i da je zabeležilo pad od 16, 5%, tj. da je sa 206 miliona palo na 172 miliona evra.State advertisingState advertising in Serbia has become an important mechanism of political influence on the media,the collapse of competition in the advertising market and the creation of monopoly.
DržavnooglašavanjeDržavno That control the advertising market keep buying the advertising space in the media as long as their reporting is in line with certain policy(at the local or national level).
Koje kontrolišu tržište reklama otkupljuju reklamne poruke od medija sve dok su ovi poslušni određenoj politici( lokalnoj ili državnoj).Moreover, due to the fact that the Public Service is a competitor of commercial stations on the advertising market, direct budget funding as described above could undermine the competition on that market. .
Takođe, polazeći od činjenice da javni servis konkuriše komercijalnim televizijama na tržištu oglašavanja, direktno budžetsko finansiranje moglo bi da naruši konkurenciju na tom The new Law on Electronic Media must guarantee the freedom of receiving andrebroadcasting media services from other states, as well as prevent irregularities on the advertising market.
Novi zakon o elektronskim medijima mora garantovati slobodu PRAVNI MONITORING MEDIJSKE SCENE U SRBIJI- Izveštaj za decembar 2012. prijema ireemitovanja medijskih usluga iz drugih država, ali i sprečiti zloupotrebe na tržištu oglašavanja.The EP demands that"equal access to the advertising market by all participants be ensured, including the sums given by state institutions for advertising and marketing".
EP traži da se" obezbedi ravnopravan pristup tržištu oglašavanja, uključujući izdvajanja iz državnih fondova za troškove The Australian investigations stem from allegations made by Oracle Corp in a report provided as part of an Australian review into the impact that Google, owned by Alphabet Inc, and Facebook have on the advertising market.
Australijska istraga proistekla iz navoda koje je Oracle Corp objavio u izveštaju koji je predstavljen u sklopu australijskog pregleda o uticaju koji Google ima u vlasništvu kompanije Alphabet Inc i Facebook na tržištu oglašavanja.ANEM SUGGESTIONS FOR AMENDMENTS TO THE PUBLIC INFORMATION LAWUndeveloped advertising market in Serbia makes the state aid, direct or indirect, extremely important for the survival of the numerous media outlets.
SUGESTIJE ANEMA ZA IZMENE I DOPUNE ZAKONA O JAVNOM INFORMISANJUU uslovima nerazvijenog tržišta oglašavanja u Srbiji, državna pomoć, direktna ili indirektna, ima izuzetno značajnu ulogu za opstanak čitavog niza medija.The Australian investigations are set to focus on allegations made by Oracle Corp in a report provided as part of an Australian review into the impact that Google, owned by Alphabet, and Facebook have on the advertising market.
Australijska istraga proistekla iz navoda koje je Oracle Corp objavio u izveštaju koji je predstavljen u sklopu australijskog pregleda o uticaju koji Google ima u vlasništvu kompanije Alphabet Inc i Facebook na tržištu oglašavanja.The number of broadcasters in Serbia, for years perceived as excessive anddisproportionate to the situation on the poorly developed advertising market, has continued to shrink, as a consequence of the inability of the stations to pay their dues.
Broj emitera u Srbiji, koji se već godinama ocenjuje kao nerealno veliki ineprilagođen uslovima nerazvijenog tržišta oglašavanja, nastavlja da se smanjuje kao posledica nemogućnosti stanica da izmiruju svoje dugove.The LEGAL MONITORING OF SERBIAN MEDIA SCENE- Report for April 2011 amount of the funds earmarked and the criteria under which they are allocated is extremely important,especially for local media in the situation of the economic crisis and underdeveloped advertising market.
Pitanje obima u kome se ova sredstva izdvajaju, ali i kriterijuma po kojima se dele, izuzetno je važno,posebno za lokalne medije u uslovima ekonomske krize i nerazvijenog tržišta oglašavanja.In the draft resolution, the EP also demands"equal access to the advertising market, including the money allocated from the state budget for the purpose of advertising and marketing", and calls on journalists"to adhere to the journalistic Code of Ethics".
EP u predlogu rezolucije traži da se" isto tako obezbedi ravnopravan pristup tržištu oglašavanja, uključujući izdvajanja iz državnih fondova za troškove In addition to a lack ofpolitical will to finish the privatization, the investors were further turned off by the decline of the value of the media market and the advertising market since 2008, when the economic downturn started.
Pored odsustva političke volje da se privatizacija okonča,na malu zainteresovanost investitora uticao je i drastičan pad vrednosti medijskog Furthermore, the Council has found,almost a quarter of the money on the advertising market comes from state institutions and public companies, which means that the state, by pumping money into the media, influences their reporting and editorial policy in order to promote certain figures and political parties.
TakoĎe, po nalaženju Saveta,gotovo četvrtina novca na tržištu oglašavanja u Srbiji potiče od državnih institucija i javnih preduzeća. Po nalaženju Saveta, država, zapravo, upumpavanjem novca u medije, utiče PRAVNI MONITORING MEDIJSKE SCENE U SRBIJI- Izveštaj za septembar 2011. na način izveštavanja i ureĎivačku politiku, na način kojim se ostvaruje lična i partijska promocija.Director of the"Media Art Service", Rastislav Durman, points out that Serbia is"the worst pupil" in the region when it comes to privatization of the media since, in his words,95 percent of the commercial TV advertising market is held by four major national TV stations.
Direktor" Medija art servisa" Rastislav Durman istakao je da je Srbija" najgori đak" u regionu kada je privatizacija medija u pitanju, jer,po njegovim rečima, 95 odsto komercijalnog tržišta oglašavanja, kada su televizije u pitanju, drže četiri velike nacionalne televizije.Bearing in mind that the entire advertising market in the reporting period didn't exceed 160 million euros annually, one may infer that the public sector is the biggest media financier in Serbia and that the media providers rely for the most part on the public sector,as the most dominant player on the advertising market and media scene in Serbia as a whole.
Ako se uzme u obzir da u posmatranom periodu celokupna vrednost The council also analysed media PR agencies' ownership structures andconcluded some have a very significant place in the advertising market, because"in addition to buying out advertising space from the media, they also work with a number of state institutions.".
Savet je takođe analizirao vlasničku strukturu medijskih PR agencija i zaključio daneke imaju vrlo značajno mesto na tržištu oglašavanja, zato što„ pored toga što kupuju reklamni prostor od medija, one takođe rade sa izvesnim brojem državnih institucija“.Since this contract was not been concluded for seven years, the PBS managed the broadcasting infrastructure on its own, which created a situation in which PBS was able to control the distribution of thesignal of commercial broadcasters, which at the time were still its competitors on the advertising market.
Kako ovaj ugovor punih 7 godina nije bio zaključen, RTS je samostalno gazdovao emisionom infrastrukturom, čime je bila kreirana situacija u kojoj je RTS kontrolisaodistribuciju signala komercijalnih emitera, sa kojima se istovremeno i borio na tržištu oglašavanja.(Fonet, Press, 15.06.2011) Taking into account the size of the country and its population, more than a thousand registered media outlets in Serbia is way too much,considering that the advertising market cannot support so many outlets, says Gregory Pitts, head of the Communications Department of the American University of North Alabama.
( Fonet, Press, 15. 06. 2011) U odnosu na veličinu zemlje i broj stanovnika, više od hiljadu registrovanih medija u Srbiji je preveliki broj,imajući u vidu tržište oglašavanja koje ne može da podrži toliko broj glasila, ističe za Danas Gregori Pits, šef Odeljenja za komunikacije američkog Univerziteta" Nort Alabama".Furthermore, it insists on the bookkeeping separation of commercial and public functions of the existing public service broadcasters, as well as on the TV subscription fee as the main source of financing of the public service broadcasting. Furthermore,the increase of the collection rate thereof must be accompanied by the narrowing of the rights of public service broadcasters to compete with commercial media on the advertising market.
Takođe, insistira se na računovodstvenom razdvajanju komercijalnih i javnih funkcija postojećih ustanova javnog servisa, ali i na tome da osnovni izvor finansiranja javnog servisa treba dabude pretplata, a da rast njene naplate mora biti praćen sužavanjem prava javnih servisa da konkurišu komercijalnim medijima na tržištu oglašavanja.
