Примери коришћења Advertising law на Енглеском и њихови преводи на Српски
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The Advertising Law is also an important law for the media.
The Ministry of Trade andServices released in the second part of November its Draft Advertising Law.
First, an array of violations of the Advertising Law pertains to various rules applicable to specific types of genres of television/radio program.
The Council also pointed to a high percentage of rebroadcasts andmultiple instances of violations of the Advertising Law.
Under Serbia's proposed new advertising law, television programming will no longer be interrupted by lengthy commercial breaks.[File].
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By December 24, 2010,ANEM submitted its written comments and suggestions on the Draft Advertising Law to the Ministry.
Namely, Article 57 of the Advertising Law says that the advertisement message sent to a number to which a special tariff applies must contain the amount of that tariff.
In an active discussion that followed, various opinions, remarks andsuggestions related to the Draft Advertising Law could have been heard.
The video was banned because it violated the Advertising Law, which specifies that"advertising messages must not contain statements or visual presentation which may be considered offensive.".
This report tackled the realization of programming andstatutory obligations of commercial broadcasters holding a national coverage license, relative to the Broadcasting Law and the Advertising Law.
Alteration of the Broadcasting Law, the Law on Free Access to Information of Public Importance, the Advertising Law, the Criminal Code and the Law on Copyright and Related Rights.
The chain of participants in advertising is wider and more complex andthe Ombudsman has rightfully noticed the paradox that the politicians are practically exempt from the responsibility for breaking the Advertising Law.
Along with new media laws, the Advertising Law(although not a media law per se) is one of key laws of the said regulatory framework since it significantly influences the work and sustainability of media.
Currently there is no law relevant for the media on public discussion,while the drafts of the Broadcasting Law and the Advertising Law, which are currently worked on by the working groups, are yet to be publicly presented.
Therefore, the Advertising Law should define(and do so precisely) the responsibility of other participants in the chain of an advertising message in order to avoid the situation where the media would bear all the consequences of possible illegal content of an advertising message.
Namely, in the beginning of March, RBA filed the first misdemeanor charges against all six broadcasters with national frequencies for of the total of 329 infringements of the provisions of the Advertising Law that were noted in January; a press conference was held for the same purpose.
On the other hand,freedom of advertising from Article 3 of the Advertising Law involves the need for advertising to be carried out in accordance with the law, other regulations, good business practice and professional ethics.
In his words, it should omit broadcast media, namely the conveyors of electronic messages, which should be regulated by other laws. Pekovic believes that the activity of the public service broadcasting should not be regulated by the Advertising Law, for the basic model of operation of the PSB is governed by the Broadcasting Law. .
Article 86 of the Advertising Law indeed provides for certain restrictions when state authorities, organizations, territorial autonomy and local self-government bodies, public services and public companies, are making information about their work available to the public.
The Council should seek for a solution somewhere else:it should finally pass- in accordance with Article 103 of the Advertising Law- more detailed rules on advertising and sponsorship on television and radio, in order to regulate advertising in the electoral campaign more precisely.
Moreover, the Advertising Law does not provide for misdemeanor responsibility for non-compliance with obligations from Article 86 for officials. Hence, it is completely justified for the Ombudsman to be pointing out to this shortcoming of the Law and addressing the independent regulator from the field of electronic media.
Since the Ministry of Foreign and Internal Trade andTelecommunications has established the working group for drafting the new Draft Advertising Law, the Ombudsman's recommendation should definitely be reviewed by the working group too, in order to prevent the existing misuse identified by the Ombudsman.
Firstly, a whole array of violations of the Advertising Law pertains to various rules applying to specific types of genres of programs; for that reason, the RBA ought to publish the criteria under which it has classified the programs by genre, since it often happens that the same program is classified differently by the broadcaster and the RBA.
On the other hand, a particular concern is the fact that other ministries are already planning solutions from their scope of competence. The latter became obvious when theMinistry of Trade and Services presented the Draft Advertising Law, which is totally unaligned with the positions that were heard during the debate about the Media Strategy, which compromises the future thereof before it has even been adopted.
Defining the terms"minor" and"child"The Advertising Law should clearly define the categories of"minor" and"child", i.e. their age, considering that the Law on Electronic Media uses these terms inconsistently while prescribing numerous obligations of electronic media aimed at protection of minors, particularly in the context of audio-visual commercial communication.
Pošalji30. 2011ANEM'S REQUEST FOR PASSING A DOCUMENT THAT WILL MORE CLOSELY REGULATE TELEVISION ANDRADIO ADVERTISING RULESANEM believes that the provisions of the Advertising Law, pertaining to advertising and sponsorship on television and radio, are insufficiently precise, which may be the reason for having several hundred misdemeanor trials currently led against broadcasters in Serbia.
With the belief that the Advertising Law is extremely important for the media sector, ANEM organized a round table on that topic in Belgrade's Media Center on December 15. The aim was to contribute to better awareness about this issue and greater participation of colleagues and partners from the media, as well as from other stakeholders, in the scope of the public debate about the draft of the said Law. .
Upon receipt, the Ministry of Trade and Services informed ANEM that it would, after revising those remarks and recommendations, call the representatives of the Association to the meeting. The essence of ANEM comments andsuggestions concerning the Draft Advertising Law are: 1 Certain definitions should be made more precisely and corresponding to the Directive on audiovisual media services, which served as the base for the preparation of this Draft.
Additionally, according to the Article 86 of the Advertising Law, public service advertising(i.e.,advertising of activities of state, state institutions and organizations, territorial autonomy institutions and local governments on radio or television that are of public importance for citizens, majority of citizens or for a minority social group), if broadcast free of charge, is calculated separately and not within the prescribed airtime slot dedicated to advertising. .
She presented legal framework regulating the issue of advertising of political parties- the Advertising Law, Law on Election of Members of Parliament, Broadcasting Law and general binding instructions on the conduct of broadcasters(Code of Conduct for Broadcasters), general binding instructions, brought before each election, to radio and TV stations(broadcasters) for their conduct during the pre-election campaign.