Sta znaci na Engleskom TRŽIŠTU OGLAŠAVANJA - prevod na Енглеском

• advertising market

Примери коришћења Tržištu oglašavanja на Српском и њихови преводи на Енглески

EP traži da se" obezbedi ravnopravan pristup tržištu oglašavanja, uključujući izdvajanja iz državnih fondova za troškove oglašavanja i reklame".
The EP demands that"equal access to the advertising market by all participants be ensured, including the sums given by state institutions for advertising and marketing".

Cilj kojem bi kao društvo morali da težimo jeste očuvanje bogate ponude stranih kanala koji su u Srbiji dostupni, ali i omogućavanje domaćim kanalima da budu konkurentni na tržištu oglašavanja.
The goal we should strive for as a society should be to preserve a wide range of foreign channels accessible in Serbia, while enabling national channels to be competitive on the advertising market.

Takođe, polazeći od činjenice da javni servis konkuriše komercijalnim televizijama na tržištu oglašavanja, direktno budžetsko finansiranje moglo bi da naruši konkurenciju na tom tržištu..
Moreover, due to the fact that the Public Service is a competitor of commercial stations on the advertising market, direct budget funding as described above could undermine the competition on that market..

DržavnooglašavanjeDržavno oglašavanje u Srbiji postalo je važan mehanizam političkog uticaja na medije, urušavanja konkurencije na tržištu oglašavanja i kreiranja monopola.
State advertisingState advertising in Serbia has become an important mechanism of political influence on the media, the collapse of competition in the advertising market and the creation of monopoly.

EP u predlogu rezolucije traži da se" isto tako obezbedi ravnopravan pristup tržištu oglašavanja, uključujući izdvajanja iz državnih fondova za troškove oglašavanja i reklame", a" novinari pozivaju da poštuju( profesionalni) Etički kodeks".
In the draft resolution, the EP also demands"equal access to the advertising market, including the money allocated from the state budget for the purpose of advertising and marketing", and calls on journalists"to adhere to the journalistic Code of Ethics".

Novi zakon o elektronskim medijima mora garantovati slobodu PRAVNI MONITORING MEDIJSKE SCENE U SRBIJI- Izveštaj za decembar 2012. prijema i reemitovanja medijskih usluga iz drugih država, ali i sprečiti zloupotrebe na tržištu oglašavanja.
The new Law on Electronic Media must guarantee the freedom of receiving and rebroadcasting media services from other states, as well as prevent irregularities on the advertising market.

Savet je takođe analizirao vlasničku strukturu medijskih PR agencija i zaključio da neke imaju vrlo značajno mesto na tržištu oglašavanja, zato što„ pored toga što kupuju reklamni prostor od medija, one takođe rade sa izvesnim brojem državnih institucija“.
The council also analysed media PR agencies' ownership structures and concluded some have a very significant place in the advertising market, because"in addition to buying out advertising space from the media, they also work with a number of state institutions.".

Australijska istraga proistekla iz navoda koje je Oracle Corp objavio u izveštaju koji je predstavljen u sklopu australijskog pregleda o uticaju koji Google ima u vlasništvu kompanije Alphabet Inc i Facebook na tržištu oglašavanja.
The Australian investigations stem from allegations made by Oracle Corp in a report provided as part of an Australian review into the impact that Google, owned by Alphabet Inc, and Facebook have on the advertising market.

TakoĎe, po nalaženju Saveta, gotovo četvrtina novca na tržištu oglašavanja u Srbiji potiče od državnih institucija i javnih preduzeća. Po nalaženju Saveta, država, zapravo, upumpavanjem novca u medije, utiče PRAVNI MONITORING MEDIJSKE SCENE U SRBIJI- Izveštaj za septembar 2011. na način izveštavanja i ureĎivačku politiku, na način kojim se ostvaruje lična i partijska promocija.
Furthermore, the Council has found, almost a quarter of the money on the advertising market comes from state institutions and public companies, which means that the state, by pumping money into the media, influences their reporting and editorial policy in order to promote certain figures and political parties.

Kako ovaj ugovor punih 7 godina nije bio zaključen, RTS je samostalno gazdovao emisionom infrastrukturom, čime je bila kreirana situacija u kojoj je RTS kontrolisao distribuciju signala komercijalnih emitera, sa kojima se istovremeno i borio na tržištu oglašavanja.
Since this contract was not been concluded for seven years, the PBS managed the broadcasting infrastructure on its own, which created a situation in which PBS was able to control the distribution of the signal of commercial broadcasters, which at the time were still its competitors on the advertising market.

Takođe, insistira se na računovodstvenom razdvajanju komercijalnih i javnih funkcija postojećih ustanova javnog servisa, ali i na tome da osnovni izvor finansiranja javnog servisa treba da bude pretplata, a da rast njene naplate mora biti praćen sužavanjem prava javnih servisa da konkurišu komercijalnim medijima na tržištu oglašavanja.
Furthermore, it insists on the bookkeeping separation of commercial and public functions of the existing public service broadcasters, as well as on the TV subscription fee as the main source of financing of the public service broadcasting. Furthermore, the increase of the collection rate thereof must be accompanied by the narrowing of the rights of public service broadcasters to compete with commercial media on the advertising market.

Ako se uzme u obzir da u posmatranom periodu celokupna vrednost tržišta oglašavanja po godini nije prelazila 160 miliona evra, dolazi se do zaključka da je ANEM Monitoring Izveštaj br. 67, za decembar 2015. javni sektor najveći finansijer medija u Srbiji, te da pružaoci medijskih usluga najviše zavise upravo od javnog sektora, kao apsolutno najdominantnijeg igrača na tržištu oglašavanja i medijskoj sceni Srbije uopšte.
Bearing in mind that the entire advertising market in the reporting period didn't exceed 160 million euros annually, one may infer that the public sector is the biggest media financier in Serbia and that the media providers rely for the most part on the public sector, as the most dominant player on the advertising market and media scene in Serbia as a whole.

Модерно тржиште оглашавања, његове функције, трошкови и циљеви Здраво, драги читаоци!
Modern advertising market, its functions, cost and goals Hello, dear readers!

Тржиште оглашавања је сектор у којемпостоји понуда и потражња за овим услугама.
The advertising market is a sector wherethere is a supply and demand for these services.

ПРОГНОЗА тржиште оглашавања за 2019.
FORECAST advertising market for 2019.

Српску медијску сцену карактеришу неразвијено тржиште оглашавања и инфлација медија.
Serbian media scene is characterized by undeveloped advertising market and inflation of media.

SUGESTIJE ANEMA ZA IZMENE I DOPUNE ZAKONA O JAVNOM INFORMISANJUU uslovima nerazvijenog tržišta oglašavanja u Srbiji, državna pomoć, direktna ili indirektna, ima izuzetno značajnu ulogu za opstanak čitavog niza medija.
ANEM SUGGESTIONS FOR AMENDMENTS TO THE PUBLIC INFORMATION LAWUndeveloped advertising market in Serbia makes the state aid, direct or indirect, extremely important for the survival of the numerous media outlets.

Celom Evropsko tržište oglašavanja, izuzev online oglašavanja, u 2011 godini zabeležilo je rast od samo 0, 8 odsto u odnosu na 2010 godinu.
By comparison the overall European advertising market- excluding online- grew at just 0.8 per cent in the same time period.

Директан приступ посматрачу се отвара на великом ТВ и потпуно нови тржиште оглашавања шетњу предузећа.
Direct access to the viewer opens to a huge TV and a brand new advertising market walking enterprises.

Strategija treba da pođe od činjenice da je tržište oglašavanja kod elektronskih medija oko 95 miliona evra, odakle RTSu odlazi oko 35 miliona.
The Strategy should take as a starting point the fact that the advertising market for electronic media currently amounts to around 95 million euros, of which 35 million for RTS.

Podaci pokazuju da je od 2008. godine tržište oglašavanja u stalnom padu i da je zabeležilo pad od 16, 5%, tj. da je sa 206 miliona palo na 172 miliona evra.
Data show that, since 2008, the advertising market has been constantly plummeting and that it dropped by 16.5%- from 206 million Euros to 172 million Euros.

Neće pomoći ni tržište oglašavanja, za koje brojni nezavisni izvori svedoče da je duboko politizovano i kartelizovano.
The advertising market will not help either, since in the opinion of many independent sources it is deeply politicized and cartelized.

Broj emitera u Srbiji, koji se već godinama ocenjuje kao nerealno veliki i neprilagođen uslovima nerazvijenog tržišta oglašavanja, nastavlja da se smanjuje kao posledica nemogućnosti stanica da izmiruju svoje dugove.
The number of broadcasters in Serbia, for years perceived as excessive and disproportionate to the situation on the poorly developed advertising market, has continued to shrink, as a consequence of the inability of the stations to pay their dues.

Pitanje obima u kome se ova sredstva izdvajaju, ali i kriterijuma po kojima se dele, izuzetno je važno, posebno za lokalne medije u uslovima ekonomske krize i nerazvijenog tržišta oglašavanja.
The LEGAL MONITORING OF SERBIAN MEDIA SCENE- Report for April 2011 amount of the funds earmarked and the criteria under which they are allocated is extremely important, especially for local media in the situation of the economic crisis and underdeveloped advertising market.

Direktor" Medija art servisa" Rastislav Durman istakao je da je Srbija" najgori đak" u regionu kada je privatizacija medija u pitanju, jer, po njegovim rečima, 95 odsto komercijalnog tržišta oglašavanja, kada su televizije u pitanju, drže četiri velike nacionalne televizije.
Director of the"Media Art Service", Rastislav Durman, points out that Serbia is"the worst pupil" in the region when it comes to privatization of the media since, in his words, 95 percent of the commercial TV advertising market is held by four major national TV stations.

Pored odsustva političke volje da se privatizacija okonča, na malu zainteresovanost investitora uticao je i drastičan pad vrednosti medijskog tržišta i tržišta oglašavanja u periodu od 2008. godine, kada je počela ekonomska kriza.
In addition to a lack of political will to finish the privatization, the investors were further turned off by the decline of the value of the media market and the advertising market since 2008, when the economic downturn started.

( Fonet, Press, 15. 06. 2011) U odnosu na veličinu zemlje i broj stanovnika, više od hiljadu registrovanih medija u Srbiji je preveliki broj, imajući u vidu tržište oglašavanja koje ne može da podrži toliko broj glasila, ističe za Danas Gregori Pits, šef Odeljenja za komunikacije američkog Univerziteta" Nort Alabama".
(Fonet, Press, 15.06.2011) Taking into account the size of the country and its population, more than a thousand registered media outlets in Serbia is way too much, considering that the advertising market cannot support so many outlets, says Gregory Pitts, head of the Communications Department of the American University of North Alabama.

Novu vladu očekuje ozbiljan posao koji bi morao da podrazumeva, između ostalog, i reformu regulatornog okvira, i povlačenje države iz medijskog vlasništva, i reformu javnih medijskih servisa, i kontrolu državne pomoći i suzbijanje monopola na medijskom tržištu i povezanim tržištima, kao što su tržišta oglašavanja i tržišta dsitribucije medijskih sadržaja.
The new government faces a serious task that should involve, among other things, the reform of the regulatory framework and the withdrawal of the state from ownership in the media, the reform of public service broadcasters, state aid control, as well as suppressing any monopolies on the media market and related markets, such as the advertising market and the media content distribution market..

Biće neophodno raditi paralelno i na reformi regulatornog okvira, i na povlačenju države iz medijskog vlasništva, i na redefinisanju javnih medijskih servisa, i na kontroli državne pomoći, i na suzbijanju monopola na medijskom i povezanim tržištima, kao što su tržišta oglašavanja i distribucije medijskih sadržaja.
It will have to work simultaneously on the reform of the regulatory framework, the withdrawal of the state from the media, the redefining of public service broadcasters, the control of state aid and combating monopolies on the media market and related markets(such as the advertising market and media content distribution market)..

Teško je logično objasniti da, u situaciji u kojoj se tarifa, makar po Zakonu o autorskom i srodnim pravima, po pravilu odreĎuje u procentualnom iznosu od prihoda koji korisnik ostvaruje obavljajući delatnost u okviru koje iskorišćava predmete zaštite, i u situaciji u kojoj tržište oglašavanja na kome mediji ostvaruju prihode stagnira ili opada, OFPS za čak 35% povećava naplatu.
It is difficult to logically explain how, in the situation where the tariff, at least under the Law on Copyright and Related Rights, is typically determined as a percentage of the revenues the user is generating in the performance of an activity involving the utilization of the objects of protection(i.e. music) and where the advertising market is stagnating or declining, the OFPS has managed to raise the collection rate for as much as 35%.