Examples of using Digital experiments in English and their translations into Croatian
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Digital experiments can help us identify mechanisms in two ways.
Digitalni eksperimenti dobi moÅ3⁄4e nam pomoći utvrditi mehanizme na dva naina.Figure 4.19: Schematic of cost structures in analog and digital experiments.
Slika 4.19: shema struktura troškova u analognim i digitalnim eksperimentima.In digital experiments, however, there are often many more participants and more is known about them.
U digitalnim eksperimentima, meÄ‘utim, esto ima mnogo više uesnika i više se zna o njima.Figure 4.18: Schematic of cost structures in analog and digital experiments.
Slika 4.18: Shematski strukture troškova u analogni i digitalni eksperimente.This change in scale is because some digital experiments can produce data at zero variable cost.
Ova je promjena u skali jer neki digitalni eksperimenti mogu proizvesti podatke s nula varijabilnih troškova.Figure 4.18: Schematic of cost structures in analog and digital experiments.
Slika 4.18: Shematski strukture troškova u analogne i digitalne eksperimenata.In conclusion, digital experiments can have dramatically different cost structures than analog experiments. .
Zakljuno, digitalni eksperimenti mogu imati dramatino razliite strukture troškova od analognih Even if you don't work at a big tech company you can run digital experiments.
Čak i ako ne rade na velikom tech tvrtke moÅ3⁄4ete pokrenuti digitalne eksperimente.In between these two extremes, there are partially digital experiments that use a combination of analog and digital systems.
IzmeÄ‘u ove dvije krajnosti postoje djelomino digitalni eksperimenti koji koriste kombinaciju analognih i But, if you donâ€TMt work at a tech company you might think that you canâ€TMt run digital experiments.
Ali, ako ne rade na tech tvrtki možda mislite da ne možete pokrenuti digitalne eksperimente.The different cost structures mean that digital experiments can run at a scale that is not possible with analog experiments. .
Razliite strukture troškova znai da digitalni eksperimenti se mogu izvoditi na skali koja nije moguće s analognim With that background,I will describe the trade-offs involved in the two main strategies for conducting digital experiments.
S tom pozadinom,ja ću opisati kompromisa ukljuenih u dvije glavne strategije za provoÄ‘enje digitalne eksperimente.In between these two extremes there are partially digital experiments that use a combination of analog and digital systems for the four steps.
Između ove dvije krajnosti postoje djelomino digitalni eksperimenti koji koriste kombinaciju analognih i With that background,I will describe the trade-offs involved in the two main strategies for conducting digital experiments.
S tim u pozadini,ja ću opisati kompromisi koji su ukljueni u dva glavna strategija za provoÄ‘enje digitalne eksperimenata.Even though digital experiments have low variable costs, you can create a lot of exciting opportunities when you drive the variable cost all the way to zero.
Iako digitalni eksperimenti imaju niske varijabilne troškove, moÅ3⁄4ete stvoriti mnogo uzbudljivih prilika kada vozite varijabilne troškove sve do nula.This point is so important,I will return to it towards the end of the chapter when I offer advice about creating digital experiments.
Ova toka je tako vaÅ3⁄4no,ja ću se vratiti na to prema kraju poglavlja kad sam ponuditi savjet o stvaranju digitalnih eksperimente.This background information, which is called pre-treatment information,is often available in digital experiments because they are run on top of always-on measurement systems see chapter 2.
Ova pozadinska informacija,koja se naziva informacija o pretkripciji, esto je dostupna u digitalnim eksperimentima jer se pokreću na vrhu uvijek mjernih sustava vidi poglavlje 2.But in digital experiments, particularly those with zero variable cost, researchers don't face a cost constraint on the size of their experiment, and this has the potential to lead to unnecessarily large experiments. .
No, u digitalnim eksperimentima, osobito onima s nula varijabilnih troškova, istraÅ3⁄4ivaÄi se ne suoavaju s ogranienjima troškova veliine njihovog Thus, I expect that construct validity will tend to be a bigger concern in digital experiments than in analog experiments. .
Dakle, oekujem da će konstruktna valjanost biti veća zabrinutost u digitalnim eksperimentima nego u analognim What has changed, however,is that the data environment in digital experiments has created new opportunities such as using machine learning methods to estimate heterogeneity of treatment effects Imai and Ratkovic 2013.
Ono što se promijenilo je, meÄ‘utim,podatkovna okolina u digitalnim eksperimentima stvorila nove mogućnosti poput korištenja metoda uenja strojeva za procjenu heterogenosti uinaka lijeenja Imai and Ratkovic 2013.The paper-which originally had the provocative title"On the Near-impossibility of Measuring the Returns to Advertising"-shows how difficult it is to measure the return on investment of online ads,even with digital experiments involving millions of customers.
Papir-koja je izvorno imala provokativan naslov"na susjednom nemogućnosti Mjerenje Povratak na oglašavanje"-shows kako je teško izmjeriti povrat ulaganja od online oglasa,ak i uz digitalni eksperimenti koji ukljuuju milijune korisnika.As I described in Chapter 5,researchers can increasingly design and build digital experiments with zero variable costs, a cost structure that enables extremely large experiments. .
Kao što sam opisao u poglavlju 5,znanstvenici sve mogu dizajnirati i izgraditi digitalne eksperimente s nula varijabilnih troškova, struktura troškova koji omogućuje iznimno velike Their paper-which originally had the provocative title“On the Near-Impossibility of Measuring the Returns to Advertising-shows how difficult it is to measure the return on investment of online ads,even with digital experiments involving millions of customers.
Njihov rad- koji je izvorno imao provokativni naslov"O neposrednoj nemogućnosti mjerenja povrata na oglašavanje", pokazuje koliko je teško mjeriti povrat ulaganja online oglasa,ak i uz digitalne eksperimente koji ukljuuju milijune kupaca.To foreshadow an idea that will come later when I offer advice about designing digital experiments, a_mixed design_combines the improved precision of within-subjects designs and the protection against confounding of between-subjects designs figure 4.5.
Da bi nagovijestiti koji će doći kasnije, kad sam ponuditi savjete o projektiranju digitalnih pokuse, tu je i glavni projekt, nazvan mješoviti dizajn, koji kombinira poboljšanu preciznost unutar-subjekata dizajna i zaštitu od zbrka izmeÄ‘u-subjekata dizajna.In general, analog experiments have low fixed costs andhigh variable costs whereas digital experiments have high fixed costs and low variable costs.
U principu, analogni To foreshadow an that will come later when I offer advice about designing digital experiments, there is a final design, called a mixed design, that combines the improved precision of within-subjects designs and the protection against confounding of between-subjects designs.
Da proricati je da će doći kasnije, kada sam ponuditi savjete o dizajniranju digitalnih eksperimente, tu je konani dizajn, zove mješoviti dizajn, koji kombinira poboljšana preciznost unutar-subjekata dizajna i zaštite od zbunjujućih izmeÄ‘u-subjekata dizajna.In general, analog experiments have low fixed costs andhigh variable costs, and digital experiments have high fixed costs and low variable costs Figure 4.18.
U principu, analogni In general, analog experiments have low fixed costs andhigh variable costs, while digital experiments have high fixed costs and low variable costs figure 4.19.
Općenito, analogni It is tricky to offer a formal definition of this dimension, buta useful working definition is that fully digital experiments are experiments that make use of digital infrastructure to recruit participants, randomize, deliver treatments, and measure outcomes.
Teško je ponuditi formalnu definiciju ove dimenzije, alije korisna definicija rada da su potpuno digitalni eksperimenti It is tricky to offer a formal definition of this dimension, buta useful working definition is that fully digital experiments are experiments that make use of digital infrastructure to recruit participants, randomize, deliver treatments, and measure outcomes.
To je lukav ponuditi formalnu definiciju ovoj dimenziji, alikorisna radna definicija je da je potpuno digitalni eksperimenti su 
